Rihanna Becomes the New Face of Gucci
Rihanna Becomes the New Face of Gucci
Article by Tommy Martin
Even the most iconic fashion houses can benefit from a well-crafted advertising campaign, especially when its boosted by celebrity endorsements. The marketing team at Gucci — headed by creative director Frida Giannini — seems to understand the power of hiring a big-name personality to peddle their luxury handbags and accessories.
This past winter, pop princess Rihanna lent her name to promoting the label when she signed up to front Guccis special-edition product line, the Tattoo Heart Collection. This special series includes Gucci handbags, canvas totes, and silk scarves, all in white and emblazoned with tattoo-style hearts, stars, and flowers. The collection will be sold to benefit UNICEF, one of the worlds most respected charitable organizations.
One of the driving factors behind Rihannas decision to partner with Gucci was the brands philanthropic work with UNICEF. A generous 25% of all proceeds from the Gucci handbags in the Tattoo Heart Collection will be donated to the renowned non-profit. For this particular campaign, UNICEF will use the contributions to improve the quality of childrens lives in sub-Saharan Africa.
Rihannas partnership with Gucci isnt the pop stars first foray into philanthropy. In 2006, she created The Believe Foundation, a charity intended to help impoverished children receive the food and medication they need.
One of the music industrys most talented young performers, Rihanna is also a self-confessed Gucci handbag addict. She exhibits a fun, funky style that resonates with younger consumers, bringing a cutting-edge modernization to the venerable brand. Originally from Barbados, 20-year-old Rihanna is renowned for her unique, exotic look and model-esque presence. She has a reputation as a fashionista, often attending the hottest fashion shows and even making plans to launch her own fashion line.
In the Gucci handbag ad, Rihanna is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci purse. Giannini has stated that the creative team needed a strong personality to headline the efforts, and that a musician and a beautiful woman was the perfect icon for this campaign. The riveting print ad was supplemented by a brief film produced by Gucci, in which Rihanna is also featured.
Rihanna is the third celebrity to endorse the luxury brand. In 2008, Claire Danes became the face of Gucci jewelry. The prior year, Guccis jewelry collection was touted by world-famous actress Drew Barrymore, who served as the companys first celebrity spokesmodel.
Since its inception in 1921 by Guccio Gucci, the Gucci fashion house has experienced decades of highs and lows, fueled by numerous conflicts among the family pertaining to the business operations. Today, with most of the family dispelled, Gucci has risen again and continues to serve as one of the fashion industrys most formidable forces.
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Man Down – [Walk off the Earth] Rihanna Cover
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Importance of custom lace wigs
Importance of custom lace wigs
Article by Abi Akinsanya
If you are a corporate woman or a celebrity, looking at your best in all your social & party get-togethers must be your prime concern. Keeping with the theme of your social dos, it is necessary for you to make up your hair in the most myriad ways every time. However, if you don’t have that long hair or the curls for the event, then we come to you with the latest solutions in hair make-up: the lace wigs.
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You Da One by Rihanna *Lyrics* HD New
NO COPYRIGHT INFRINGEMENT INTENDED. Lyrics to ‘You Da One’ by Rihanna! Comment, rate, like, favorite, ENJOY! 
This is my sixth lyric video(: Send me requests if you like? I do NOT own this song or the picture! The font is called “Blessings Through Raindrops”
Video Rating: 4 / 5
